- Market Research & Analysis
- Segmentation-Targeting-Positioning Research
- Market Demand Research
- Competitor Research
- New Product Test
- Pricing Strategy Research
- Channel Distribution Research
- Advertising Pre-Tests and Post-Tests
- Customer Key Buying Value Research
- Consumer Behavior, Attitude & Image Survey
- Retail Tracking
- Brand Equity Research
You can request combination of the above research or any research you define
- Customer Satisfaction Index (CSI) Survey
- Customer Dissatisfaction/Complaint Analysis
- Lost Customer (Churn) Survey
- Employee Satisfaction & Engagement Survey
- Internal Service Gap Analysis
- Research Plan / TOR Development
- Questionnaire Design
- Data Collecting & Respondents Recruitment
- Independent Quality Control
- FGD Moderator
- Data Input & Preparation
- Data Processing & Analysis
- Reporting Services
- Face to face Interviews
- Telephone Interviews
- In-depth Interviews
- Focus Group Discussion
- Ethnography
- Mystery Shopping/Observation
- Customer Intercepts
- Central Location / Product Tests
- Web-Based Online Survey
- Market Definition, Potential & Demand
- Segmentation, Targeting and Positioning
- Competitor Analysis & Competitive Position
- Developing a Marketing Plan
- Performance Metric Development
- Strategic Marketing Audit
- Marketing Strategy Refinement